Nicole Lux-Ritchie, Luxentric
Technology tamer
  1. What are you excited about right now?

I am excited about all the technology options and resources business owners have access to.

Today it is possible to build a business on the side and without major expense. 

2. Who is your ideal client?

My ideal clients are the service based micro and supplemental business. 

That is; solopreneurs, independent contractors, and professional agents.

As well as those who choose to build and grow their businesses part-time. 

(AKA the one-person show)

3. What is a big goal you are working towards right now?

Over the past several months I have been perfecting a Game that helps professionals 

work through their digital office to make it efficient and effective in supporting them as they 

focus on the services they offer. I am super proud of it so far.

4. What advice would you give yourself if you were starting over?

Do it, build it, then perfect it. (instead of perfect it, build it, do it.)

Start with the minimum viable product. Something simple and inexpensive so it is easy 

for people to say yes to your offer and it is easy for you to deliver results and then build 

upon that process.

5. What is your business superpower?

Pragmatic persistence. 

I am also able to narrow in on the source of a technology frustration and match the solution with the user.

6. What is something people don’t understand about the work you do?

I am part technology consultant, part tech support, part trainer, part productivity coach. 

Which means I can set up your GSuite or Microsoft 365, configure it to work the way need it to, 

and teach you how to use it so your digital office supports you as you do your work.

I can translate technobabble into regular human.

Which means I can help you talk to your tech support companies and get the answers to the 

questions you are actually asking and not the ones they think (or wish) you are asking.

7. Why the InSpark Community? 

InSpark attracts the kind of people I love to work with. 

They are collaborative, willing to try things, and don’t take themselves too seriously.

Nicole Lux-Ritchie