Empathy is good for society, but did you also know it’s good for your business?
Join us for this lively salon and author Q&A, led by brand strategist and speaker, Maria Ross, author of the new book, The Empathy Edge: Harnessing the Value of Compassion as an Engine for Success (A Playbook for Brands, Leaders, and Teams). Maria will share her illuminating research and case studies that prove how empathy can be a competitive advantage. She’ll share how empathy creates stronger leaders, more innovative company cultures, and how this mindset can help you attract more clients, boost customer loyalty, and impact your bottom line. You will leave with practical action steps you can take now to flex your empathy muscles as a leader, culture, and brand.
If we can master empathy is the place we spend the bulk of our time (work), then there’s hope that can spill over into our wider culture and society.
Drinks and light brunch nibbles provided. Book signing will take place after the program. Come mingle!
ABOUT THE SPEAKER:
Maria Ross, Founder, Red Slice, speaker and author, The Empathy Edge
Maria Ross, the founder of brand consultancy Red Slice, believes cash flow, creativity and compassion are not mutually exclusive. She advises entrepreneurs and fast-growth business on building irresistible brand stories and messaging to better connect with customers. Maria has authored multiple books, including The Empathy Edge and Branding Basics for Small Business. Maria understands the power of empathy on the brand and personal levels: In 2008, shortly after launching her business, she suffered a ruptured brain aneurysm that almost killed her and inspired her memoir, Rebooting My Brain. She has appeared in many media outlets, including MSNBC, Forbes.com, Huffington Post, and Entrepreneur magazine. Maria has also spoken to audiences ranging from The New York Times to BlogHer and has written for numerous media outlets, including Entrepreneur.com.